Website Design & Ecommerce – Nutrimun
Client: Diso Nutrimun
SEO – Diso Nutrimun
Project goal
To bring high-quality organic traffic from search engines (Yandex and Google).
Challenge
Before we started working with Diso Nutrimun, they had invested significant resources in website development and SEO, which brought little to no results.
The website was built by an unprofessional agency, and SEO was done by another equally inexperienced company.
A few years later, after not seeing the results, the management team was convinced that SEO didn’t work in their niche and decided to discontinue search engine marketing.
These companies not only did a poor job but made it impossible for anyone to market the client on search engines.
Here are the challenges that we faced:
- We had to convenience the management team that SEO is the easiest and least expensive approach to market to the target audience.
- We had to not only optimize and market the website on search engines but to take a complex approach and rebuild everything from the ground up in a short time.
- To market to patients is not only complicated but, in many ways, illegal.
Process
01. Marketing audit
We thoroughly studied and analyzed their product, marketing, websites, and the work of the previous agencies. We created a detailed report with all stats.
02. New website
We rebuilt the website from the ground up using the best modern technology that search engines love. The website is easy to use, manage, and scale. In case the Diso Nutrimun wants to work with other agencies or manage everything internally, anyone can use it.
03. Transfer and optimization
To not completely reinvent the wheel, we have transferred and optimized all contents from the old website.
04. New content
We have created content, videos, calculators, and much more to attract the right audience from search engines and convert them.
Result
Part 1 – 6 months
We have rebuilt and optimized Diso Nutrimun’s website, which has increased organic traffic from search engines (Yandex and Google) by 892% in the fisrt 6 months.
Part 2 – 6 months
With little to no work traffic grew by +2542% in the second 6 months and it keeps growing. Now there are as many daily visits as there were in a month before we got involved.
Scope
- Complex Content Audit
- SEO
- Copywriting
- Website Structure
- Analytics
41% Cart recovery – Diso Nutrimun
The problem
64% of people who add the product to their carts don’t check out on Diso Nutrimun’s website. It is a common issue e-commerce sites have. The term is abandoned carts.
Project goal
To increase the number of sales by decreasing the number of abandoned carts.
Solution
We reworked the checkout page to save data in real-time, connected it to an automated email series, and implemented retargeting.
This brings the customers back to the checkout page with all the information they filled in before.
Result
41% of all abandoned carts are recovered, which is equal to a 27% increase in total completed checkouts.
How it works?
01. Begin checkout
User fills in the form with their contact information.
02. Save data
The system saves the data, creates 3 emails and adds it to queue.
03. Abandoned cart
If the user doesn’t finish the check out process (got distracted, decided to do it later, etc.), the email series will begin.
04. Cart recovery
Step 1. The users will get an email reminder that they haven’t finished the checkout.
Step 2. If they didn’t purchase again, they will receive another one asking if there were any technical issues and that they want to speak with a manager.
Step 3. If there was no action again, they will receive a final email offering a discount.
Step 4. If the users ignore the emails, a retargeting campaign will begin on Facebook, Instagram and VK.
Scope
- Audit & Analytics
- Automation
- Email Marketing
- Retargeting & Remarketing
